You may recall this piece a while back about the controversy surrounding the Petco Logo (Is the cat first? Is the dog first? Is this really a controversy?). Alas my friends, a new controversy is in our midst, and we didn't even know it.
Until now.
What is the secret whose name dare not be spoken until the designated point in time which by all intents and purposes is right now, designated by me, Klaus V?
Well?
Well, okay, let's all take a deep breath, for a piece of our childhood is about to be taken from us.
What I mean by that is, the Jack in the Box logo has become nonsense.
Oh, you think you can read it. You think it's just the words "Jack in the Box" tilted to one side, akin to the Home Depot logo (which also has some suspicious things going on...).
But you would be wrong.
Dead wrong.
Okay, not "dead" wrong, but wrong nonetheless. Scroll up and look at the JintheB logo again. Let's take it word by word:
JACK - Looks pretty good, EXCEPT THAT THE "C" AND THE "K" ARE CONNECTED WHO CONNECTS A "C" AND "K" THAT'S NOT A LETTER!
No need to get excited, you say? It's just a slight connection of letters, you mime?
Alright, we'll give you that one. But let's move on. The next word is...
IN - Is normal.
But...
THE - Where the hell did the "H" go? It's been absorbed into the E! It's now more like "TE" or "TL" than "THE." You will not be forgotten, eigt letter of the alpabet.
BOX - Just when you thought the THE was bad, take a look at BOX. O and X have fused to become the Christian symbol of the fish.
So what have we got?
JAK IN TE B-FISH
JAK IN TE B-FISH?
What happened to the Jack in the Box of our youth? The one with the ecoli scares and the 99 cent tacos?
Apparently, it has been replaced. By JAK IN TE B-FISH.
Long live the B-fish.
-KV
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Special thanks to Loma for pointing out the connected letters...and for tolerating my doubting of her eyesight before I got another glance at the JintheB logo. What I meant to say was, good eyes, girl!
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